Articles byNathaniel Chen
UPDATE
OpinionSponsored Nike turnaround strategy: Can Elliott Hill restore the brand's mojo?
The Nike turnaround strategy is currently being tested as the sportswear giant attempts to recover from significant losses in market value and consumer interest. After seeing its share price tumble by 75% over five years and being removed from the S&P 100 index, the company is pivoting under veteran leader Elliott Hill. Recent quarterly revenues of $11bn fell short of analyst expectations, compounded by a 26% revenue decline in China. This article examines the strategic errors of the past, the impact of losing star athletes like Kylian Mbappé, and the roadmap for Nike's recovery.
